Justin Bieber’s Peaches-themed Cadillac hits the auction block with a starting bid of $110,000, and for fans with deep pockets, it’s a rare chance to own a true piece of modern pop culture history.
The singer’s instantly recognizable 1968 Cadillac Coupe DeVille—made famous in the music video for his smash hit “Peaches”—has officially been listed for sale. The vehicle is currently up for auction through New Jersey–based memorabilia specialists Gotta Have Rock and Roll, with bidding set to open at a hefty $110,000.
A Music Video Star on Four Wheels
This vintage Cadillac isn’t just a classic car—it’s a screen star. The pastel-toned Coupe DeVille plays a central role in the official “Peaches” music video, which features Justin Bieber alongside Daniel Caesar and GIVĒON. The song appeared on Bieber’s 2021 album Justice and quickly became one of the defining tracks of his career.
According to the auction listing, the car has logged only around 30,000 miles, an impressive figure for a vehicle of its age. It has also been treated to a fresh paint job, ensuring it looks just as striking now as it did on camera. The auction house describes it as a must-own item for serious collectors of music and celebrity memorabilia.
More Than Just a Sale
Adding an extra layer of appeal, the seller has indicated that proceeds from the auction will be directed toward charitable causes, though specific organizations have not been publicly named. That detail may make the purchase even more attractive to fans who want their investment to have a positive impact beyond the garage.
The Legacy of “Peaches”
Released in March 2021, “Peaches” debuted at No. 1 on the Billboard Hot 100 and remained on the chart for 30 weeks. The song earned several Grammy nominations and became one of the most streamed tracks of the year. Its visually rich music video, directed by Colin Tilley, has since racked up hundreds of millions of views on YouTube, cementing its place in pop history.
Perfect Timing for Bieber’s Career High
The auction arrives during a major moment in Justin Bieber’s career. In 2025 alone, he surprised fans by releasing two new albums. One of them, SWAG, has already been named a contender for Album of the Year at the upcoming Grammy Awards, along with a nomination for Best Pop Vocal Album.
Looking ahead, Bieber is set to bring his SWAG era to the stage with two headline performances at the Coachella Valley Music and Arts Festival next April—further proof that his influence shows no signs of slowing down.
For collectors, superfans, or anyone looking to own a literal vehicle of pop music history, Justin Bieber’s Peaches-themed Cadillac hits the auction block with a starting bid of $110,000—and it may not stay available for long.